100% GOTS certified organic cotton
The idea behind OBLIVIOUS? was created by the two co-founders: mother-daughter duo Romi and Jacquie who have always desired to start a fashion brand. For them, fashion is a creative tool that can be used to express identities or human values. As a result, they build a potent platform to deliver the message: wanting to inspire more curiosity and highlight the positive power of questions.
OBLIVIOUS? aims to create an inspiring label that encourages people to be more curious and ask more questions to the world. It is a purpose-driven brand that creates sustainable fashion by using up-cycled pre-owned clothes, 100% GOTS Organic Cotton, and runs in on-demand production to reduce waste.
We have created the LDC values in the form of our three symbols that explore the mindful, traceable and transparent processes and practices that our brands adhere to and stand for, to help you discover how the products are made and make conscious choices.
OBLIVIOUS? produces with up-cycled pre-owned clothes and 100% GOTS Organic Cotton to prolong the product life cycle. All of the dyes and inks are non-toxic, certified and mainly water-based that are environmentally friendly.
Book to shop 1-1 with the Designer. Have specific questions on their products or want to see it up close and personal? Who better than the Designer to talk you through the product, after all, they created it! Learn about sizing, materials, fit and how each product is made with a personal shopping session with the face behind the brand.BOOK 1-1ATTEND OPEN STUDIO