Recycled nylon, Organic cotton
Priya Downes, the founder of Nudea, aimes to create an intimates brand that could relate to one which valued authenticity, strong design and craftsmanship, without compromising on style and comfort – all while recognising the diversity of the modern brawearer.
Nudea launched in 2019, disrupting the bra shopping experience from fittings to try-ons. The brand aims to create supportive and functional underwear that looks great, feels great and is kinder to the planet.
We have created the LDC values in the form of our three symbols that explore the mindful, traceable and transparent processes and practices that our brands adhere to and stand for, to help you discover how the products are made and make conscious choices.
Nudea is a certified B corporation who developed the CareMore™ measure to ensure sustainable practice by using recycled materials, partnering with responsible suppliers, and delivering conscious shopping.
Nudea partners with suppliers who create a safe and respectful environment for its employees. Each garments are skillfully made by local women who are trained and employed by the factory, helping to preserve the textile heritage of the community.
As part of its commitment to support the community, Nudea donates over 1% of its total sales to international charities.
Book to shop 1-1 with the Designer. Have specific questions on their products or want to see it up close and personal? Who better than the Designer to talk you through the product, after all, they created it! Learn about sizing, materials, fit and how each product is made with a personal shopping session with the face behind the brand.BOOK 1-1ATTEND OPEN STUDIO