THE DESIGNER

Elly Beckford is a London based designer. Her namesake brand, ELLYBECKFORD, is built on a foundation of statement suiting and breaking down gender norms. Fusing this with elements of fetish and punk culture and a strong influence of London’s queer club scene, the ELLYBECKFORD brand is a declaration of queer narratives and exploration.

ABOUT THE BRAND

ELLYBECKFORD’s brand statement Nausea (a feeling of loathing or disgust) encapsulates the need to reject societal conformity: There is a continuous need for rebellion and reinvention. ELLYBECKFORD produces one capsule collection per year, pushing a made to order system, sustainable choices and #designtransparency.