Our Fashion Month Store Digital Zone
Explore Lone Design Club's Fashion Month Concept Store Digitally.
2nd to 15th September
10am - 7pm Wed - Sat
12pm - 5pm Sun
16th to 29th September
10am - 7pm Mon - Sun
21 Long Acre, Covent GardenGET DIRECTIONS TO 21 LONG ACRE ►
DESIGNERS FEATURED IN THIS STORE
INDUSTRY TALKS & DESIGNER INTERVIEWS: TBA
Join us live to go behind our brands with designer stories, industry conversations, and shopping experiences.
In partnership with Holition we will be presenting the Data Visualization Project,. By showing data from LFW 2018 in an immersive gallery-like exhibit we will observe the changes in conversation within the industry around sustainability and diversity. How far have we come and where do we need to go? Come and watch the data show us.
We will also be launching Holition’s exciting, new immersive app; Intertwined Futures. This app will enable us to bring the conversation of climate change to the wider community through an augmented reality-enabled mobile experience, which gives individuals a chance to understand and personally alter their relationship with nature.
The store will feature an immersive VR experience, as designed by augmented reality and digital design agency, Wenkley Studio. Be transported into the digital LDC world and play our immersive game and discover our designers through another dimension.
SwapChain will be popping up to celebrate Swap September with us at our Pop-Up Swap Shop in Covent Garden! Bringing you the latest in accessible and sustainable fashion, Lone Design Club and SwapChain are bringing you the chance to participate and discover luxury fashion through swapping. You can drop off an item of clothing and pick something else up off the rail, no sale involved. Find out more about the event here.
Gerard has created a corner for the Covent Garden unit, including the wallpaper from Flow, and Dawn collections (rug and cushions). Gerard comments "This has been very exciting as I love LDC concept. The space evokes creativity, openness, and of course, it's so cosmopolitan. Like my brand. I believe people will enjoy chilling out there and will be inspired by the vibe." So come and check out the exhibition in store now. Read more about the collaboration here.
SHOP THE COVENT GARDEN EDIT
Navy Indian Flora Dress
Organic Black Tee
Zelos in Black
Annabelle - Maxi Skirt
Ananova Silk Gown
JOIN THE CLUB
Sign up to be the first to know about new products, special offers, exclusive interviews, and more...