Noa

FOUNDED

ORIGIN

CATEGORY

NOA Fine Jewellery is a luxury jewelry house based in London’s prestigious Mayfair. The brand is synonymous with modern heritage, blending traditional high-jewelry craftsmanship with contemporary, wearable designs. NOA specializes in exquisite diamonds and rare gemstones, creating pieces that are meant to be cherished as lifelong investments rather than fleeting trends.

The brand’s philosophy centers on the architecture of jewelry,ensuring that every ring, necklace, and earring is as technically perfect as it is beautiful. Their collections often feature delicate motifs and hidden details, appealing to a clientele that appreciates understated luxury and impeccable British craftsmanship.

The brand was founded by Frieda Kaplan Gross. With a lifelong passion for gems and a background in the diamond industry, Frieda launched NOA to create jewelry that empowers women. Her design approach is deeply personal, often drawing inspiration from her travels and her desire to create future heirlooms for the modern woman.