BBB London

The British beauty brand that brought eyebrow threading out of tradition and into the mainstream.

BBB London pioneered the walk-in brow bar concept and now offers a full range of brow, lash and beauty tools designed for effortless grooming.

FOUNDED 2004

ORIGIN London

CATEGORY Beauty

Beauty Industry Innovation

BBB London, founded as Blink Brow Bar, is the British beauty brand credited with introducing eyebrow threading — an ancient Indian technique — to a mainstream UK audience. What began as a single walk-in brow bar grew into a nationwide network of counters and salons, built around the idea that brow care should be quick, precise and accessible rather than a luxury reserved for special occasions. The brand has since expanded into a considered edit of tools and products, from tweezers and shaping kits to brow and lash treatments, all designed with the same expertise that built its reputation.

Precision as a Philosophy

At its core, BBB London is about giving people control over one of the most expressive parts of the face. The brand’s tools and formulas are developed with the same technical precision as its in-person services, so customers can maintain salon-standard brows between appointments or at home. It’s a practical, no-fuss approach to beauty that has made BBB London a trusted name on counters and in bathroom cabinets across the country.

BBB London was founded by Vanita Parti, a Londoner who spent time in India and was struck by how central brow care was to everyday beauty routines there. She set out to bring the ancient art of threading to British women, opening the UK’s first walk-in brow bar and turning a niche technique into a recognised beauty category. Vanita was awarded an MBE in 2015 in recognition of her contribution to the beauty industry, and continues to lead the brand’s growth from a single counter into a household name.