Maebe

Molly-Mae Hague’s non-seasonal fashion label, built to close the gap between fast fashion and luxury.

Maebe designs elevated, everyday wardrobe staples inspired by British heritage, made to be worn for years rather than one season.

FOUNDED 2024

ORIGIN London

CATEGORY Fashion

Closing the Gap Between Fast Fashion and Luxury

Maebe was born from a simple observation: a gap between the fast fashion many people default to and the designer pieces they can’t always justify. Founded by influencer and entrepreneur Molly-Mae Hague, the brand designs non-seasonal wardrobe staples — tailoring, knitwear, denim and considered separates — inspired by traditional British heritage and reimagined for everyday wear. Every piece is designed to be worn well beyond a single season, positioning Maebe as a considered alternative to trend-led shopping.

Community Built Brand

Maebe’s collection took shape over two years, developed in direct conversation with Molly-Mae’s community about what was missing from their wardrobes: quality over quantity, and pieces that could be worn for years, not weeks. The brand’s name itself nods to that personal journey, blending Molly-Mae with her daughter Bambi’s name into “Maebe.” The result is a label built less around seasonal trends and more around a promise of consistent quality and accessible sophistication.

Maebe was founded by influencer and entrepreneur Molly-Mae Hague, following years of working across the fashion industry and building a deep understanding of what her community actually wanted from their wardrobes. The idea sharpened further after she welcomed her daughter, Bambi, an experience that shifted her own relationship with her wardrobe towards fewer, better pieces worn for longer. Molly-Mae worked closely with her product design team over two years to bring Maebe’s first collection to life, launching the brand with a London pop-up in September 2024.