Sustainability is the New Black

As David Attenborough fills our screens with words of caution and implores us to change our ways, we must treasure him (of course) but more importantly, we must listen to him.

An Interview with Flora Beverley
Recently we had the pleasure of talking to Flora Beverley, fitness model, blogger and social media consultant based in London.
Masking the Truth: The Pandemics Ongoing Environmental Defects
There have been many reports of increased pollution during the pandemic from many publications, so, we decided to investigate.  
The Panels of the Future: Digital Discussions for Sustainable Innovation
On the 1st of October 2020 LDC are collaborating with Global Fashion Market Place for Clubhouse Fashion, an interactive virtual event about the most thought-provoking discussions and pressing topics in the future of fashion.  
Transitioning into Autumn
For autumn it’s all about giving it some attitude! We’re talking about knee-high boots, leather pants and hand painted flame emblems. It is a time for fiery, bold colours to blaze against the classic noir.  
Tread the Trend
Some Autumn/Winter essentials are what we all need in order to burst through the rain that seems to be settling itself comfortably into our daily lives.
Technology is Fast Becoming Fashion's Future
This Fashion Week, Lone Design Club is taking you on an immersive journey to showcase innovation and technology in a move to make the fashion industry more open and sustainable.  
Introducing Gerard Puxhe, Furniture Innovator
Spanish born Gerard Puxhe brings his innovative designs to the LDC concept store - an international award-winning designer, well deserving of the title. Discover Gerard's story.
Plain White Tees: A Wardrobe Staple
What does James Dean in ‘Rebel Without A Cause’ 1955, the cast of Beverly Hills 90210 in 1996 and Donatella Versace for 2005 Vogue, all have in common? The classic white tee. 
Fashion Week Needs to Change: Join the Debate
On the 24th of September LDC and The Fashion Debates are hosting an online debate which will reflect on London Fashion Week. 
Power Up: Getting Suited and Booted for Fashion Week
The power suit has become one of the most iconic looks for the ‘modern woman’, it’s considered sophisticated and elegant yet bold or edgy. Either way, it’s a style that always has something to say! 
Wales’ First-Ever Shoppable Window Comes to Cardiff Arcades
Cardiff, we've got you covered. Introducing Wales’ first ever digital shop front. 
Conflict of Ego - Visions for the Future

Northerner turned Londoner Alanna Wain founded Conflict of Ego due to personal frustration with the repetition and monotony of the High Street. A forward-thinker by nature, Alanna decided to create something that has a meaning and is ahead of the curve in its commitment to the environment.  

Reuse, Repurpose, Revalue: Discover Luxury Upcycled Pieces

In 2019 Vogue Business published an article about “Fashion’s Growing Interest in Recycling Clothes”. However, a year on it’s more like “Fashion’s love affair with Recycling Clothes.” It’s become a necessity for the environment but also, the ultimate style choice.  

Clear your Calendars: LDC’s Independent Fashion Week is Almost Here
It's almost time to launch the September Fashion Month store and as we approach this milestone we wait in eager anticipation to take part in the return of Fashion Week post lockdown. 
Augmented Reality - The Future is Now
Augmented reality (AR) is on the rise and is currently one of the biggest technology trends right now. Discover how the world of fashion and technology can go hand in hand.
Beauty Trends Post Lockdown
At Lone design Club we’re always researching the changes in the market, to make sure we can be the cutting edge with what people are looking for. 
The Future of Fashion is Fluid
The merge of menswear with womenswear at London Fashion Week June signalled to the world that inclusivity is the ‘new normal’ and encouraged designers to deconstruct the notion of gender and to celebrate a world liberated from oppressive gender norms. 
Fashion that lasts: Why you should invest in your wardrobe
Those who love fashion define their wardrobe with investment pieces, so that their style can truly reflect their ideals and not the changing ideals in society. 
Explore our Digital Beauty Zone with IRÉN Skin
Lone Design Club are excited to announce the launch of their digital beauty zone, with Japanese Skin Care brand IRÉN Skin.
Shop the Look with Brands Exclusive to LDC
Simplicity is the style tip for today. Whether it be in palette, accessories or the garment itself, the looks we have created here are all about how ‘simple’ outfits can be the most chic.