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Wales’ First-Ever Shoppable Window Comes to Cardiff Arcades

- LDC Team

Cardiff, we've got you covered. From the 1st September 2020, shoppers in Cardiff will quite literally be able to window shop through Wales’ first digital shop front. This is brought to you in partnership with Morgan Quarter.

Thanks to the beauty of the digital ages, using QR codes these stores will be fully operational around the clock. Shoppers can browse a collection of independent, sustainable, and ethical retailers from in the arcade, other stores and online to purchase items and sign-up to a wealth of events and activities via our site which includes digital experiences, workshops, beauty events and tutorials.

This fully interactive experience supports the growing conscious consumerism movement and will allow consumers to support local and small designers in their time of need by shopping the latest wares from brands they know and love, plus new exciting independents - without having to go into the shop.

Pippa Taylor, Asset Manager at Lasalle Investment Management, said: “We’re thrilled to be hosting the first-ever Phygital window in Wales, thanks to the innovative Lone Design Club. It is more important now than ever to support the local talent and the interactive shopfront is a new and exciting way to do this.

The Morgan Quarter is known for its brilliant independent stores and boutiques, so the Lone Design Club fits in perfectly. We look forward to welcoming people to the arcades to explore the Phygital windows and see what Lone Design Club has to offer while finding other hidden gems.”

The windows will showcase the best in independent Welsh and wider UK fashion, supporting businesses that are making innovative changes in sustainability, ethics and social responsibility.

“It is wonderful to be working with LaSalle and Morgan Quarter to host the Lone Design Club pop up in the heart of Cardiff. We wanted to work within the historic arcades as they celebrate everything we stand for in terms of independent retailers and supporting homegrown talent.

Here at LDC, we’re all about community and love creating spaces for smaller brands to access prime locations and bring consumers a taste of the innovation that’s happening within the sustainable sector. That’s why we wanted to branch out, move outside of London and come to Wales to work with new, budding designers and creatives. This powerhouse formula will bring an exciting, immersive retail experience with the focus on storytelling, sustainability and ethics whilst pushing the boundaries of creativity.” - Rebecca

You can find us at 22-24 Morgan Arcade and 18 The Hayes from 1st September to 12th October 2020. Or, you can explore the store digitally here.

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