LDC's Independent Fashion Week
In Partnership with Thrill Digital & Curate Beauty
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For the best experience please view on a laptop.
Fashion Week but Make it Digital...
The Future Of Fashion Is Here And Its 3D. We have teamed up with Thrill Digital, the fashion tech startup revolutionising the fashion industry with gaming and web3.0 technology, to bring you a 3D experience like no other. Let us take you on a journey showcasing independent and sustainable brand talent via an interactive, dual watching and shopping experience. Take a stroll around the LDC3D world, browse and interact with the latest wears whilst watching a schedule of fashion presentations including the behind the scenes beauty all from your home.
The perfect merging of film and fash tech, this phy-digital experience allows guests to enjoy the “traditional” fashion week experience, set-up within an innovative 3D shopping experience, all whilst leaving zero carbon footprint on our precious planet. Featuring designers such as Leeann Huang, Joao Maraschin and Ka Wa Key.
LDC INDEPENDENT FASHION WEEK - THE BRANDS
Educated with a degree in Art History, Alison went on to work for TATE for ten years before starting her jewellery brand. Alison Fern Jewellery is a brand synonymous with thoughtful designs crafted carefully by hand. You can expect limited edition and one of a kind designs; affordable jewellery with a touch of luxe for women with spirit.VIEW MORE
Asime is a brand with community and enterprise at its core. Crafted by Aunty’s Fashion Home and donating profits to Dream Big Ghana NGO. They strive for the growth of female led enterprises driving a sustainable income for women in the community. Their collections are created using Ghanaian textiles and repurposed second hand denim.
Founder Kevin Chong worked in aircraft engineering companies and airlines, and then moved to the optical industry. Since he has always loved art, he also learnt eyewear designs from Italian eyewear designers. In 2011, he developed his eyewear brand BIG HORN, Hong Kong's first brand for creative design eyewear.
Billi London are bringing you the first in biodegradable tights. With consideration about the environment at the forefront of their design, Billi London have created everyday hosiery that is durable and elegant, created for women of all ages their mission is to strive for quality over quantity.VIEW MORE
Founded in 2017 by Samantha Freedman, an award winning beauty journalist, Curate Beauty is an innovative online platform bringing ease and efficiency to the buying process. urate Beauty provides a new route into the industry for small independent brands, cutting the time traditionally needed to be discovered.
Community and craftsmanship are the two defining pillars of Joao Maraschin. Garments are created using traditional techniques such as crochet & embroidery and using raw materials focussing on circularity, waste & purpose. Collections are based in creating narratives informed by art.
Leeann Huang is a fashion designer who specialized in innovative textiles and hand-crafted techniques. She is the recipient of the L'Oreal Professionnel Creative Award 2020. She has trained at and worked for companies such as Maison Margiela, Chanel, Birkenstock, Sixty-Nine Worldwide, and Band of Outsiders.
The Letter founder & designer Mohammed Rabi established his contemporary luxury label; drawing inspiration from the diverse Californian culture & rich film scene of the 70s. The designer’s line-up of high-end leather & suede jackets resonate with the contemporary style connoisseur.
Manimekala combines aesthetics and ethics, creating contemporary fashion with a social mission. Working in partnership with marginalised communities to tell the stories behind each design. Known for original hand-drawn prints and joyful, statement textiles, their designs are colourful and eclectic, and made between London and India, reflecting the founder's heritage
Nailkind is a completely vegan, cruelty free brand using plant and mineral based ingredients supported by bio-sourced chemistry with the aim of providing sustainable solutions without compromising on quality or colour.
They encourage the expressive use of colour to give confidence with gentle formulas which are kind to the planet.
Inspired to create cruelty free pigments which could be used by all skin tones, Sheena and Temi created ST Essentials to empower women without compromising the environment, Venturing in to vegan beauty, ST Essentials endeavours to create a healthier future for the world for all living beings, catering for a wide range of skin tones, as well as refillable options.
With the philosophy that colour can offer liberation, MG Rivers pushes an element of energy into their pieces, whilst keeping it soft, warm and appropriate for any occasion. Offering a sense of britishness and heritage with a modern spin, colours are thought to add stories and create moods for the wearer. Merino wool from New Zealands ‘happiest sheep’ is spun with longevity and great quality in mind.
VIVIR Tequila was born from the love of the Agave based spirit that two good friends (Paul and Nav) shared. A number of years ago they started to question why it was so difficult to find quality 100% Agave Tequila in the UK without going to a specialist bar or retailer. This was especially important for Paul as cheaper Mixto Tequilas are the only thing in the world he’s allergic to meaning he found it hard to drink any Tequila in the UK full stop.
Paul had already been working with Agave for over 16 years and knew the industry well. In 2016 they finally made the decision to change perceptions of Tequila in the UK and create their own line of premium 100% Agave Tequilas. It took them 3 years to develop as they wanted to get it right and in 2019 they finally introduced VIVIR Tequila to the UK.
At our October store there will be daily happy hours so come on and join the fun!
Thrills digital is a fashion technology startup creating 3D experiences with nascent technology, for brands and consumers. The believe that Digital fashion solves all these problems, and making digital fashion mainstream is now the only way to resuscitate the fashion industry.
We've partnered with Conclify to introduce a new kind of shopping game, bringing the future of fashion digital. Play to win rewards and discounts to use when you shop at Lone Design Club. All you have to do is play and you'll rack up points that can then be redeemed for prizes.
Curate Beauty is an innovative online platform bringing ease and efficiency to the buying process. They have expanded to stock over 180 of the best responsible beauty brands providing a new route into the industry for small independent brands.
THE LDC X CONCLIFY GAME
Discover ethical brands and win rewards with our latest venture into the tech world in collaboration with Conclify. You can now play sustainable fashion games on the virtual high street, learn more about our curation of independent brands and win daily competitions to redeem online.
The focus of the game is to learn more about the brands story, what inspires these designers and their personal journeys. Once inside the game you can choose which brand you want to learn about and engage through a series of trivia questions and games. If you get the answers right you will win points, the more points you win the better your reward will be. The rewards inclide discount codes and more from a top selection of our incredible female led brands with a sustainable focus such as Aggi, Alison Fern, Birdsong, Studio Pia and more.
NEW & EXCLUSIVE DESIGNS
Register to be the first to shop Asime's new collection featured in their fashion film. Asime is a female-led fashion brand with social responsibility at its core, each piece is carefully crafted by Aunty’s Fashion Home in Ghana with responsibly and locally sourced materials.SIGN UP TO BE THE FIRST TO KNOW
Just in time for fashion week, Manimekala has decided to make one of their most coveted statement designs available on pre-order. The Niram Dress featuring the brand’s signature marbling print in sweet candy colours is now available to purchase, with a March ship date. Each dress is made to order in London.
THE DIGITAL BEAUTY ZONE
We're partnering with Curate Beauty this month to introduce you to four amazing natural skincare brands. We used their masks and serums to prep our models skin for fashion week to help keep it moisturized and glowing. Explore the Curate Beauty Digital Zone to learn more about their products.