Ana-Maria Grigoriu and Stelian Dobrescu are the creative minds behind LOFO London. Both coming from graphic design backgrounds, they prefer the title of maker rather than designer. In 2017, they founded LOFO to explore the realms outside the embedded structure and norms of the industry.
LOFO rebels against the industry in every way - creating trans-seasonal, genderless clothing in a holistically transparent way. They combine artisanal quality with a contemporary, technological aesthetic. LOFO's primary belief is that clothing should fit body shapes not preconceived aesthetics so their clothing is not only unisex but also offered in made-to-order sizing.
We have created the LDC values in the form of our three symbols that explore the mindful, traceable and transparent processes and practices that our brands adhere to and stand for, to help you discover how the products are made and make conscious choices.
LOFO produces on an on-demand model to avoid overproduction. Their fabrics are OEKO-TEX certified and they prioritise the use the of organic materials.Discover more about LDC values
Book to shop 1-1 with the Designer. Have specific questions on their products or want to see it up close and personal? Who better than the Designer to talk you through the product, after all, they created it! Learn about sizing, materials, fit and how each product is made with a personal shopping session with the face behind the brand.