Alex started Freedom Underwear as a frustrated bra-wearer and passionate problem solver. With a very comfort-first focus, she launched with her hero product: The Freedom Bra. Since then she's already sold out twice, more than doubled her size range, and sold over 10k bras due to such popular demand. Women love the Freedom Bra and she receives thousands of requests for new styles, sizes, or products every year!
Freedom Underwear are the creators of the world’s most comfortable D+ under. They started with their best-selling Freedom Bra and are on a mission to challenge the outdated lingerie market and establish themselvs as a modern underwear brand that speaks to real women. They provide unrivalled support with their completely wire-free bras in D-HH cup.
We have created the LDC values in the form of our three symbols that explore the mindful, traceable and transparent processes and practices that our brands adhere to and stand for, to help you discover how the products are made and make conscious choices.
All Freedom Underwear packaging are fully recyclable or compostable. Freedom Underwear strive to avoid any unnecessary packaging in the interests of sustainability.
Book to shop 1-1 with the Designer. Have specific questions on their products or want to see it up close and personal? Who better than the Designer to talk you through the product, after all, they created it! Learn about sizing, materials, fit and how each product is made with a personal shopping session with the face behind the brand.