Hear from our designers at our ANTI BLACK FRIDAY concept and event store.

"I wanted to join this LDC store again because I had joined my first store back in September and I was able to share the story of the collection to the right audience. I believe that fashion is in the power of people, and every one of us must ensure that there is quality in the piece that you are buying, as well as quality in the lives of the people and the supply chain behind the product. LDC is a great channel of empowering the wearer as well as the maker, and I’m very pleased to be part of it again. When in Black Friday clothing is thrown at you at a price that can’t justify the value behind it. People should be informed that when you are purchasing a low-cost item made of plastic, millions of these items of clothing would eventually end up in a landfill and make a huge environmental impact. There should be a balance of shopping less and shopping better and to embrace the right way of shopping, we should remember the huge cost behind something that is apparently low cost."

"LDC is a unique platform for sustainable designers wanting to unite with similar designers to promote the Anti Black Friday Movement. We are not the loudest voice on our own but by working together with have a bigger chance to promote our brands in a time where consumers are taught to buy more and cheaper instead of less and better. As a handmade jewellery brand, we make the best jewellery we can, not the most we can. We charge a fair price and use the best materials available to ensure our clients get the best quality products. But for us, Black Friday feels like a battle to see who can be the cheapest. People buying things they don’t really need with money they don’t really have. And the result, a throwaway culture when the planet needs us to make things to last."

"It’s exciting to be in a motley crew of independent designers all coming together and supporting each others work, like lots of colourful fragments in a stained glass window, we refract in the same direction. Different versions of the image will be made in each popup, and I love that fluidity. Black Friday is almost a parody of itself anyway, footage of customers fighting their way to the till is like a bad anti-capitalist film, a really bad one. It epitomises everything wrong with consumer culture, but yet it’s still celebrated. It’s a bad joke, and it’s time to stop the canned laughter."

"I want to be united with brands doing good for people and planet in a fabulous shopping environment. Offering an alternative to the mass-produced poorly made and poorly paid products in some irresponsible high street brands. Re-educating people about the skills and time involved in producing fashion items. It’s just Friday. It comes after Thursday and before Saturday. Materials haven't suddenly got cheaper, pieces don't take less time to make because it's Black Friday. When prices get slashed those discounts have to come from somewhere. Anti Black Friday is about valuing the time and skill that goes into making each and every item."

"Passionate about changing the unsustainable norm in the fashion industry, the FUCK FAST FASHION concept is right up our street. We believe that all fashion can be ethical and eco-friendly without compromising on style, and we are joining the LDC pop up store to demonstrate this with our sustainable collection. Anti Black Friday is a chance to rebel and protest against the biggest and most unsustainable event in retail, Black Friday. Instead of encouraging overconsumption, Anti Black Friday inspires consumers to slow down their fashion purchases and make a positive difference to the planet and workers in the fashion industry."

"Anti Black Friday resonates strongly at KINDERWILDER. Our hats are crafted from organic and future-friendly fabrics and are made fairly and transparently. We know our makers and we know our materials. Contemporary and artisanal, beautiful and chic; our collections are made to last. We’re not into fads and throw-away fashion. We don’t operate a business model that inflates prices simply to put them on sale. This breeds a vicious cycle of expectation. We encourage everyone this month to appreciate that a price tag is not the real cost of a product. Everything we buy has a tangible impact on our environment and resources, from its production to consumption. So shop wisely, with both your heart and your head, and buy things that you love and need from brands that operate ethically and sustainably. The Lone Design Club champions fashion brands and makers whose products are a true sum of their production and values: kind, fair, honest, ethical. It is a community of real creativity and talent. We are thrilled to be presenting our collection with the LDC in Shoreditch."

"Personally sustainability has always been an issue close to my heart and business-wise this is, therefore, an essential part of our core values.  Pieces are carefully handcrafted using only quality materials. Each design is made up in very limited quantities meaning very little waste. The end of line beads and odds and ends of chain we inevitably accumulate have also now also been made into a Collection; one-off pieces exclusively available at the Shoreditch Store. Black Friday tends to perpetuate a consumption orientated society and we all know the effect that can have on the environment.  At this store, we will be standing side by side with the LDC in saying F**k Fast Fashion and encouraging you to think creatively and sustainably about your purchasing.  Bring your old beads into Store and lets work together in making something that may otherwise go to landfill - into something wonderful to cherish!"

"Creating an ethical supply chain is in the core of Dowa’s operation. As such, we have joined this pop-up to demonstrate our passion in advocating for this cause. Moreover, as a new player in London fashion scene we are excited to join LDC community and to meet like-minded people within the industry. Anti Black Friday means respecting the makers of your products. It means appreciating not only the brand concept, but the invaluable craftspeople, shopkeepers, and even the postmen. It takes our collective effort, energy, and passion to create and deliver these beautiful goods, so it is our duty to support them! Creating an ethical supply chain is in the core of Dowa’s operation. As such, we have joined this pop-up to demonstrate our passion in advocating for this cause. Moreover, as a new player in London fashion scene we are excited to join LDC community and to meet like-minded people within the industry. Anti Black Friday means respecting the makers of your products. It means appreciating not only the brand concept, but the invaluable craftspeople, shopkeepers, and even the postmen. It takes our collective effort, energy, and passion to create and deliver these beautiful goods, so it is our duty to support them!"

"We're back to join the LDC community because we love being around the fun and inspiring group of people that LDC brings together. Plus we hope to introduce our products to new people. Anti Black Friday is the way shopping should be. We're not fans of being encouraged to buy in a frenzied manner. It's so stressful! Luxtra supports conscious purchases that are stress-free!"

 "Gung Ho wants to join this Anti Black Friday store as we stand together to make a point on the impact it has on the environment. Panic buying/purchases you don’t need or value only leads to waste on a huge scale. Anti Black Friday means sticking to your values, even when it’s tempting to get a good deal! It is human nature to want to get as much as you can for your money, so it is totally understandable that fighting this is difficult - but we’re more powerful together, so join us!"

Elsa Tierney

                                      Shop the designer collection here

"I joined LDC because I wanted to up my market. I wanted to reach a wider demographic and I liked the locations they were finding and the people they selected to exhibit. LDC are really professional and great at marketing and I always felt the vibe was really creative. Anti Black Friday for me is all about taking a step back, a moment to think 'Do I really want this?' “Do I really need this?' or 'Am I buying this because it's a brand and it's cheap?' its about being conscious, aware, and in control of when you shop. I have also attached a current picture of myself as the one you used before on instagram is a photo of me from 15 years ago and I'm wearing all my old plastic jewellery in it, so its out of date and doesn't relate to my brand now. If you need to use a pic of me could you please use any of the photos attached."

Peak Vigour

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"Peak Vigour are joining the LDC store because our community is built from more than selling product. LDC’s experiential concept stores are the perfect place for our customer to not only shop and discover our product but immerse themselves in the events of an innovative forward-thinking community. At Peak Vigour, we are anti-fast-fashion and against excessive consumerism. To us, ‘Anti Black Friday’ is about buying well, once. We make all of our gym wear with consideration so that it can be worn with conviction."

JOA

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"We have joined the LDC for this pop-up store because using Black Friday as an opportunity to sensibilise consumers about their impacts is very important. Indeed, everyone knows about Black Friday, and even if we are against it, it has the power to change people's views about what they invest in. Anti Black Friday means two things to us. First, it is the perfect opportunity to celebrate the clothes you already own by repairing them, embroider them, or just by realising how much they mean to you. Second, it means that if you consume, you have to do it responsibly, and give a chance to the good guys to shine!"

Asime

Shop the designer collection here

"We are excited to see a clear movement of shopping now looking beyond the high street. LDC is a great way to tell our story, and the positive impact of our profits, to open-minded, conscious shoppers who are keen to hear more. To also work alongside a community of brands, all with their own craft and passion, and hear their stories too. Black Friday is a fast-fashion driver that encourages buying what you don’t need and to only wear it once. Fuck Fast Fashion inspires us to think differently and consider our responsibility in how we spend our money. Our brand is built to tell the story of the maker and connect the consumer, knowing directly how the profits of each garment goes back to support the women who made them."