ASMUSS
FEATURED IN THESE LDC STORES
London, UK - Feb/Apr/Jul/Nov 2019
LOCATION
London, UK
MAIN MANUFACTURING COUNTRIES
Italy
FABRIC COUNTRIES
Portugal
Sweden
Italy
PRIMARY MATERIALS
Tencel® / recycled polyester
EVO® by Fulgar (castor bean oil polyamide)
Wool containing 37.5® technology
Green Soul Technology by M.I.T.I (recycled polyester, nylon & elastane)
Wool / recycled polyester
THE DESIGNER
Asmuss was founded by sisters Clare & Fiona from New Zealand. They wanted to create clothing that was well designed and allowed women to experience the adventures they wanted to: travel, the outdoors, art, food & wine (and even the odd run). Asmuss is named after Clare & Fiona’s grandmother, who was a strong inspirational woman with an adventurous spirit.
ABOUT THE BRAND
Asmuss focuses on using sustainable fabrics that have technical innovations built-in that work with your body, feel good & look great. Designs are simple & stylish with a twist, so they can be worn across seasons & locations, and feature unique design and functional details. All garments are designed & ethically made in the UK in small volumes.
We have created the LDC values in the form of our three symbols that explore the mindful, traceable and transparent processes and practices that our brands adhere to and stand for, to help you discover how the products are made and make conscious choices.
Asmuss products are ethically produced using recycled materials in the UK.
Discover more about LDC valuesLike What You See?
Book to shop 1-1 or attend an open studio with the Designer. Have specific questions or want to see the product up close and personal? Who better than the Designer to talk you through the product, after all, they created it! Learn about sizes, materials and how each product is made with a personal shopping session with the face behind the brand.
BOOK 1-1ATTEND OPEN STUDIO