THE DESIGNER

Asmuss was founded by sisters Clare & Fiona from New Zealand. They wanted to create clothing that was well designed and allowed women to experience the adventures they wanted to: travel, the outdoors, art, food & wine (and even the odd run). Asmuss is named after Clare & Fiona’s grandmother, who was a strong inspirational woman with an adventurous spirit.

ABOUT THE BRAND

Asmuss focuses on using sustainable fabrics that have technical innovations built-in that work with your body, feel good & look great. Designs are simple & stylish with a twist, so they can be worn across seasons & locations, and feature unique design and functional details. All garments are designed & ethically made in the UK in small volumes.

We have created the LDC values in the form of our three symbols that explore the mindful, traceable and transparent processes and practices that our brands adhere to and stand for, to help you discover how the products are made and make conscious choices.

Asmuss products are ethically produced using recycled materials in the UK.

Discover more about LDC values