LDC X Curate Beauty: How Indie Brands can make the most of retail's next normal

Date: 26th May 2021

Time: 4pm-5pm BST

Location: Online

REGISTER TO ATTEND

 

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LDC x Curate Beauty is a two part series online event focusing on how to scale and grow your brand.

Across the pandemic, smaller conscious brands saw increasing support, encouragement and promotion with local customers becoming increasingly aware of the threats these small businesses faced with retail closed for such a prolonged period of time; the livelihoods of small business owners, whether they could sustain being closed, the threat to local high streets or neighbourhood shops if the support wasn’t there to keep them going. Sustainability and ethics saw a huge increase in awareness with customers becoming more educated, knowledgeable and interested in where their products were coming from, the materials, the packaging, the production and the brands’ values.

All of the above has positioned smaller retailers in an opportune position to really take advantage of the high streets rebirth. With the likes of traditional larger retailers forced to close (Debenhams, TopShop etc) and other scaling back (John Lewis etc) there is a huge opportunity for the playing field to be levelled. Why can't smaller brands take a space on the high street next to bigger incredible retailers and take advantage of pent up shopping demand and high footfall locations? Now you can.

Physical retail is crucial not only in brand building, awareness and exposure, but vital in increasing conversion rates, upselling, building loyal customer relationships and live time value, as well as lowering online returns (especially when it comes to sizing) and of course, story telling - an experiential space to welcome customers into your world and share your journey, story, values and deepen that brand/customer connection.

In this two part masterclass event, Rebecca Morter, Founder of Lone Design Club, will deliver your go to market strategy, how you can best take advantage of physical retail’s opening and why it is so important to take this opportunity. Having a well prepared plan, thorough organisation and research really identifying your target customer will be key.

About Curate Beauty

Founded in 2017 by Samantha Freedman, an award winning beauty journalist, Curate Beauty is an innovative online platform bringing ease and efficiency to the buying process. Samantha previously worked for titles including Grazia and Tatler, which equipped her with a vast number of brand connections, industry insights and product knowledge. Boosting brand awareness and encouraging sales have been her main triumphs, and she continues to innovate, implementing cross-marketing initiatives.

Joining in 2019, luxury retail specialist Margot Vitale has used her experience to work on data driven process design for the platform as well as retail acumen to drive the business forward. Combining their experiences, they have expanded to stock over 180 of the best responsible beauty brands.Curate Beauty provides a new route into the industry for small independent brands, cutting the time traditionally needed to be discovered.

About the LDC Accelerator

The LDC Accelerator is a platform that connects designers and experts providing tools and information to help independent brands scale and grow successful businesses.

To find out more information and to sign up now, discover our website here.

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