LDC Store- March 2020
Hayfa started Kannava to change the narrative around refugees - to celebrate and showcase their talents and rich cultures, and provide them with opportunities to earn a fair wage. Kannava is about slow fashion that respects the artisan, creating clothes that have a rich, powerful story and make a positive social impact.
Kannava is a social enterprise that partners with female refugees, primarily living in camps in Jordan to create beautiful fashion incorporating traditional hand embroidery called Tatreez. Working in collaboration with the artisans, Kannava creates easy to wear pieces of art, incorporating traditional motifs into modern silhouettes, with a portion of sales being donated towards schools in refugee camps.
Kannava creates a unique employment model that allows our artisans to complete most of their work within their home, in their own time, without adding the extra costs and complications of travel and childcare. We work with a local community centre that supports the women and provides them with the materials used to create the pieces to avoid them incurring costs before they are paid.
We have created the LDC values in the form of our three symbols that explore the mindful, traceable and transparent processes and practices that our brands adhere to and stand for, to help you discover how the products are made and make conscious choices.
Kannava wants to protect Tatreez - A traditional Middle Eastern embroidery that is in fast decline due to uprooting of families and the introduction of much cheaper machine embroidery capable of mass production.
They want to try and protect this incredible skill by introducing it to a wider audience, and giving those that still have the ability to practice it, the opportunity it to earn from it. Kannava are a handmade slow fashion company. It can take months to make each piece, but they think this unique beautiful skill should be preserved.
Kannava is an ethical fashion label that partners with female refugees to create beautiful pieces using traditional hand embroidery called tatreez.
They want to provide female refugees with an opportunity to earn a fair wage and break the cycle of poverty.
Book to shop 1-1 with the Designer. Have specific questions on their products or want to see it up close and personal? Who better than the Designer to talk you through the product, after all, they created it! Learn about sizing, materials, fit and how each product is made with a personal shopping session with the face behind the brand.BOOK 1-1ATTEND OPEN STUDIO