FEATURED IN THESE LDC STORES
London, UK -November 2019
LOCATION
London, UK
MAIN MANUFACTURING COUNTRIES
UKPRIMARY MATERIALS
They source our materials from garments local charity shops can't sell
ABOUT THE BRAND
JOA is repurposing garments charity shops can't sell into one-off jackets. Mixing edgy aesthetics with innovative pattern-cutting, we love creating for different personalities and want to inspire individuality with a sense of community.
THE FOUNDERS
Julie is the business and marketing mind and looooves everything related to local innovative business models; Olivia is the person behind the shape of our jackets and is constantly finding new ways to make our production zero waste; Anna is the patchwork queen and fashion gal.
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