Meet YOROSHIKU 4649: Classic streetwear with a hint of Japanese playfulness
Meet Yumi Sakaki the designer behind the streetwear brand Yoroshiku 4649. Influenced by her interest in hip-hop culture, Yumi looks towards comfortable and relaxed streetwear attire infused with a coolness factor and nods towards pop culture. Yumi stays true to her roots as she seamlessly injects Japanese styling and messaging throughout her collection. They name itself means 'Nice to Meet You' and can be seen in her camo pieces which might just look like regular camouflage to you and I, but to Japanese speakers it is made up of Japanese symbols which spell out this messaging.
Yoroshiku 4649 is a fresh, compelling brand making waves with their Manga influenced streetwear. In her most recent collections, Yumi has shown her talent and craftsmanship through upcycling old pieces and giving them a modernist twist. We love that Yumi's pieces are using vintage/repurposed kimono fabrics from Japan to create her signature vibrant and versatile clothing. All her pieces are fun and exciting, we cant wait to have an occasion to wear them. If you love classic streetwear with a hint of Japanese playfulness look no further. Trust me, Yoroshiku 4649 will definitely step up your fashion game!
What's something that makes your brand unique?
Upcycling my mum’s Kimono. This collection has been developed in Lockdown London - I have been upcycling vintage family Kimono my mum had sent over from Japan in my living room/studio. All pieces are unique one-offs and full of my family history, so I want to make sure these items are passed on to people who feel a special connection with them.
What is your bestselling style?
Denim jeans jacket customised with eye-catching vintage Kimono fabric at the back and inside panels, and matching face masks. You can make a statement at ease in our casual unisex styles that suits all..
What are the ethical values your brand stands for?
Sincerity, Harmony & Respect. Bridging the people and cultures together one clothing at a time, heart to heart.
What's one thing you're looking forward to in 2021?
Keeping up with the new normal. Trying out new things to be a person of integrity in the uncertainty by challenging myself not to be afraid of changes and failures - we are all gonna be so much better versions of ourselves.
We're sure that you are going to want to know more about this exciting brand so come and meet Yumi on Thursday at 3pm where she will be going live on our Instagram to show us all the behind the scenes of Yoroshiku 4649 and for a Q&A session.
We hope you enjoyed getting to know the brains behind Yoroshiku 4649. But that's not all. We're telling more brands stories every day from the 13-28 Jan here and on our Instagram. Check out the full schedule of brands here. Keep your eyes peeled for more.
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