London Design Club, the retail disrupter championing independent designers, has launched a shoppable window on South Molton Street in London as it looks to bridge the gap between the physical and digital with the use of QR codes.The “Phygital” store is the London Design Club’s latest innovation in retail in partnership with South Molton Street, Kenningham Retail and City of London Corporation, and will share a curated collection of their best independent designers across the fashion, beauty and lifestyle sectors with a fully interactive window display that allows consumers to browse whilst socially distancing.

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