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LDC launches 'phygital' shoppable windows in London

Fashion Network

5 June 2020

Independent designer concept store Lone Design Club has unveiled several shoppable windows on London’s South Molton Street allowing independent brands to showcase their products whilst observing social distancing. he concept bridges the gap between the physical and digital, offering consumers a new “phygital” experience.

Five units have already launched on South Molton Street, with more locations expected to open across London later this week.