Meet The Letter: The luxury leather jackets inspired by Cali culture and the 70s film scene
Meet Mohammed Rabi, the designer behind The Letter and his luxury leather jackets. Dubai based and inspired by his love for Californian Culture and the 70s Film Scene, Mohammed creates his signature leather jackets with the contemporary style connoisseur in mind.
The Letter encompasses rock-chic style with an understated versatility. Mohammed Rabi uses his talent for art (having previously studying this at the Academy of Arts University in San Francisco), and love for music, film and television to create his unique luxury leather jackets. Read on, to get a glimpse behind the brand with Mohammed.
What's something that makes your brand unique?
I put my valuable life experiences into my designs, and I believe that music likewise plays an enormous role when I’m creating, designing or sketching. I would describe it as a love letter to the people I’ve met along my way. I portray all of my ideas in my designs. Additionally, another unique aspect of my brand is offering a custom-made option. Getting an item customized by choosing colours, adding personal initials or a small artwork, makes the product special for the customer and one of a kind.
What is your bestselling style?
My bestselling style can be put in two categories since I’m based in Dubai, a market who's climate which isn’t – as I call - jacket friendly. Therefore, the jacket orders are limited within this region as the jacket friendly time is maybe 2 or 3 months during the year. Moreover, I also design t-shirts and hoodies made of light fabrics, that started to get attention in my region. The hoodies and shirts are made with bio-wash cotton which makes the material incredibly nice and wrinkle-free. But the staple of The Letter is the iconic leather biker jacket. It’s a must-have as it can be styled in various ways.
What are the ethical values your brand stands for?
Branching out my items into a ready-to-wear collection requires me to find and use as many sustainable materials as possible, but they come at a cost. A great example is my Hawaiian style shirt made with sustainable materials. Particularly after this pandemic, it is crucial to balance our price points out as we need to consider ‘how much we sell our items for’ and ‘how much to we pay for our materials and manufacturing’. We work hard to find the middle price point and charge a reasonable price but still offer quality products. I believe that ethical values and sustainability are vital topics as we all need to bear the current economic issues in mind and find solutions for them.
What's one thing you're looking forward to in 2021?
First and foremost, I believe that health is the most significant aspect to think about in 2021. Additionally, I’m hoping that the year 2021 provides us with the opportunity to travel again as I’m more than motivated and curious to travel to London and finally meet everyone again. I’m curious about how the retail market is after post-pandemic or better said, how the pandemic shaped the fashion scene. And to continue creating and designing innovative products and be able to connect with the customers again – that’s something I’m looking forward to in 2021.
We're sure that you are going to want to know more about this exciting brand so come and meet The Letter on Sunday 17th January at 3pm where he will be going live on our Instagram to show us all the behind the scenes of The Letter and for a Q&A session.
Like what you've read? Share it with your community!