THE ANTIDOTE TO FAST FASHION: We connect you to ethical, independent fashion + accessories brands.

Meet The Designer: Sally Lane

 

Meet the woman behind the brand

 

Sally Lane believes in the power of strong women, she is passionate about sharing and understanding the stories of empowered women to influence and inspire others and encourage more feminine ways of going about business. For this reason Sally's designs emulate the power and complexity of women and also the gentle side of our nature. Bold or understated, her designs can be styled any way and worn just as casually as they can be dressed up and make a statement. Just like the women Sally hopes to inspire, the jewellery can be exactly what it wants to be.

 

 

Tell us a little about your brand

Sally Lane Jewellery shares inspirational stories from many women to empower others to take an honest look at their life and make changes to make them happier and healthier. The designs are centred around the triangle with its strong and elegant angles; bold but understated, Strong Yet Feminine, wearing Sally Lane Jewellery empowers the wearer to do whatever they set out to achieve by reminding women of their own inner strength. The jewellery uses Sterling Silver and 18k Gold Plating, to create affordable luxury.  Every piece can be worn in the day time, but also looks glamourous with an evening look; in every situation it portrays that ‘something’ about the wearer. Behind each piece, there is a positive message for life.


Why have you chosen to partner with LDC?

It aligns perfectly with the ethos of Sally Lane Jewellery: it's run by kick arse women; it works through the power of sharing and collaboration and it attracts an audience of women who aren't afraid to be different and express themselves.

 

 

What advice would you give people who are thinking about starting their own business?

Stop thinking and start doing, even if its sketching ideas for your logo. It takes time to start a business and getting from A to B seems incredibly daunting. The only way to progress is to take whatever step you can at that point in time and then one day, those steps lead to a journey!

 

What do you think is the biggest challenge you face as an independent designer?

Funding. You may have designed the most stunning collection known to woman but if you don't have the funding to get your brand out there, it isn't a business. It's really tough as an independent designer because you need cash to buy materials and do all the marketing, before you make the sales. It is particularly challenging in jewellery because even the big stores mainly run on consignment now. It is nearly always the designer fronting the cost and taking the risk. Plenty of places take advantage of new designers as they have all the power (money and audience). It's a shame as it will tend to bias the creative output towards an elite crowd. Only brands with rich families backing them have the means to weather the losses in the early years, and the rest of us have to keep working two/three jobs to maintain momentum with the brand. Still, it is possible and it certainly feels like an achievement!

That is why LDC is so brilliant. The collaboration allows us to share costs for the space and the marketing, and only pay commission once we have made our money back. Even better is that we get to meet our customers and have real conversations so we can properly convey our brand ethos and engage with like-minded individuals.


 

Do you have any favourite pieces from your collection – if so, what are they and why are they your favourite?

My favourite piece has to be the A Love From Outer Space (ALFOS) necklace, which is one of my first pieces and the main inspiration for the new collection (exclusively available for LDC Fashion Week) prior to its launch in March. It's all about giving it up to the music, being the name of one of my favourite club nights. My husband and I went on our first date there and the rest is history. It is just the most beautiful eye catching piece, and I have been working on improving it and adding a cuff and earrings to create a cohesive collection of its own. The new collection is called 'Be You'. Keep your eyes peeled!

 

Sally Lane will be back in store for April at 55 Baker Street. Come and meet her for yourself to see her incredible designs and hear her story first hand. See more here.


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