Meet Ketevanna: The Brand Inspiring You to be Kind to Yourself 

Meet the mother daughter duo behind the kind fashion brand, formally known as / id /, Ketevanna. Ketvan and Anna created Ketevanna the womenswear brand that allows you to express your individuality, nurture your values and love yourself. As an ethical and slow fashion brand, Ketevanna creates mindful pieces that have you feeling confident, empowered and beautiful. 

Ketevanna, formally known as / id /, is an ethical & slow fashion brand creating wearable styles for mindful & passionate lives. Ketevanna is driven by a mother-daughter duo with the mission to empower as many women as Ketevanna can reach - those who wear their pieces AND those who create them. The brand is centered around kindness and commitment to keep creating fashion that's kind to those who wear it, to those who create it and to mother nature. Stylish, powerful, and kind to the planet, Ketevanna combines everything that you need to have in your wardrobe. We spoke with one of the brand's founders Anna to get a glimpse behind the brand.

Alex - Check Linen Blazer
Alex - Check Linen Blazer
Sustainable linen double breasted oversized check blazer
Sustainable linen double breasted oversized check blazer
Sustainable linen double breasted oversized check blazer

What's something that makes your brand unique? 
We hand make unique, made to order pieces and know the full story of a garment from its fabric & fibre to design & making.

What is your bestselling style?

Our bestselling style is the Alex Suit - Alex Check Linen Blazer & Alex Check Linen Trousers.

No wonder why the Alex Suit is Ketevanna's best-selling piece. It is absolutely necessary that every woman has a suit in her collection. Suiting is the trend that simply won't quit, and what's better than having a classic suit that not only is chic and stylish but also ethically made?

What are the ethical values your brand stands for?
We aspire for social and environmental prosperity. As the makers of our own garments, we have a unique opportunity to change the critical realities of the fashion industry first-hand. As a female-founded brand, we are deeply devoted to creating fair and meaningful work opportunities for other women to help them thrive in life. We acknowledge that fashion is an extremely resource-intensive industry and we take ownership of our environmental impact by practicing and encouraging mindful production & consumption. From using low-impact materials to zero-waste design, we are working hard to create fashion, that stays irresistible for years.

What's one thing you're looking forward to in 2021?
We are looking forward to meeting you in person in 2021 and presenting to you our new, even more sustainable collections!

We're sure that you are going to want to know more about this exciting brand so come and meet the inspirational duo on Monday 18th January at 3pm where the designers will be going live on our Instagram to show us all the behind the scenes of Ketevanna and for a Q&A session.

Hope you enjoyed getting to know the designer behind Ketevanna. But that's not all. We're telling more brands stories every day from the 13-28 Jan here and on our Instagram. Check out the full schedule of brands here.  

Alex - Check Linen Blazer
Alex - Check Linen Blazer
Sustainable linen double breasted oversized check blazer
Sustainable linen double breasted oversized check blazer
Sustainable linen double breasted oversized check blazer

Alex - Check Linen Blazer

£180.00
Amelie - Ruffle Neck Dress
Amelie - Ruffle Neck Dress
Sustainable & ethically made ruffle neck dress
Sustainable & ethically made ruffle neck dress
Sustainable & ethically made ruffle neck dress
Sustainable & ethically made ruffle neck dress

Amelie - Ruffle Neck Dress

£250.00
MADE TO ORDER - High Waist Bermuda Shorts
MADE TO ORDER - High Waist Bermuda Shorts
MADE TO ORDER - High Waist Bermuda Shorts
MADE TO ORDER - High Waist Bermuda Shorts
MADE TO ORDER - High Waist Bermuda Shorts
MADE TO ORDER - High Waist Bermuda Shorts
White high waist bermuda shorts
White high waist bermuda shorts
White high waist bermuda shorts

MADE TO ORDER - High Waist Bermuda Shorts

£90.00
Lila - Open Back Dress
Lila - Open Back Dress
Blue gathered open back dress
Blue gathered open back dress
Blue gathered open back dress
Blue gathered open back dress
Lila - Open Back Dress

Lila - Open Back Dress

£250.00

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