This Valentine's Day, we got very lucky...

Introducing the incredible sex toy brand that is Je Joue

We were lucky enough to work with Je Joue this Valentine's Day as they came to our store to show us their incredible products and talk to us about empowering the body and opening up a sexual dialogue. If you missed out on meeting them at the event, no worries - we've got everything you need to know about Je Joue right here!

Go check out their website and give them a follow on Instagram for some inspirational fun!

Their motto being SEX POSITIVE, SOPHISTICATED, SENSUAL. The brand aims to promote sexual equality and pleasure. 

Je Joue focuses on quality products, beautifully crafted by experts. They focus on empowering the user to achieve any possibility. Encouraging individuals to explore their bodies and opening up the conversation on what our bodies are capable of doing.

It may not come as any shock to you that 75% of men always reach orgasm during sex. Whilst reportedly only 29% of women say the same. This is something that will only change by a comfortable understanding of one another's bodies and not being ashamed to discuss it!

Part of Je Joue's mission is to change the perception of sex toys as something luxurious and carefully made. It is not something to be ashamed of. It is something to look at and think that you are a strong individual that is capable of infinite possibilities!

The name Je Joue derives from British design and a sexy French ‘je ne sais quoi’ – sophisticated and elegantly naughty. In French the term means ‘I play’ – what an extremely important part of a healthy sex life! Large advocators for self love and the opportunity to discover and introduce new experiences to all sexualities and genders.

It was fantastic to hear more about their mission and all we can say is that we're fans!

Keep your eyes out on other events we've got coming up and stay tuned for our International Women's Day store.


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