FASHION REVOLUTION WEEK
By Amy Devon
"We are designers, academics, writers, business leaders, policymakers, brands, retailers, marketers, producers, makers, workers and fashion lovers. We are the industry and we are the public. We are world citizens. We are Fashion Revolution."
The 19th April marked the start of Fashion Revolution Week, a week created by a movement that was founded following the event of the Rana Plaza disaster in 2013. Since then Fashion Revolution has become one of the largest fashion activism movements in the world, lobbying for change through education, research and advocacy work.
Their mission is simple, “to create a global fashion industry that conserves and restores the environment and values people over growth and profit”. They are working towards this by encouraging to change the cultural perception of fashion, shining a light on the social and environmental impact of the fashion industry and advocating for policies to change within government.
With an action orientated outlook, Fashion Revolution doesn’t aim to make people feel guilty due to their fashion and consumer choices, instead they want to encourage people to realise they have the power to make positive change. With changes in how we consume and perceive the the fashion industry, they are hoping to create a more sustainable, ethical and transparent future.
At Lone Design Club, we want to act responsibly and sustainably in all we do. As we have grown as a business we have been reflecting on our position to create change within the fashion industry. We have always put emphasis on making sure our brands reflect our values, but we’ve taken this time, when the fashion industry is undergoing upheaval from the last year and Fashion Revolution Week this week, to solidify what we as an organisation can do to be more sustainable and ethical.
We know that fashion is a complex business that can have both negative and positive impacts on the environment and our communities. But we know that by following our values through good business practice, and striving to constantly do better, we can help improve the industry’s human rights standards and support global efforts to minimise the impact of our business on the environment. We recognise that our ways of working can make a difference.
After discussions as a team and with our industry friends and peers, we’ve put down on paper our stance and are so excited to share with you our mission statement and values, now available on our site so that you can read the ways we are working to make a difference. Within these new pages we wanted to detail how we as a business work ethically and sustainably: from our team code of ethics, to our brand curation standards and how we source materials for our stores.
One step at a time, we can change this industry for the better. Fashion is revolutionary, now let’s lead it in the positive direction it can go..
As well as striving towards a better future of fashion with our own values and mission, we partner with other likeminded companies who are also pushing for a change in the industry.
Created out this want for change, Hansa Kourda started 'Save your Wardrobe' an app that encourages people to be more aware of their purchase behaviour and care for what they already own. With most unwanted textiles and fashion ending up in landfill, Save your Wardrobe has created a space where you can digitise your wardrobe, helping you reconnect with what you own instead of throwing away and buying more. A handy guide for your sustainability journey as well as a care advice for your existing wardrobe, links to sustainable dry cleaners, donation points, upcycling services and also a discovery channel for you to browse sustainable brands (including the best in sustainable fashion from LDC) for more responsible shopping if you do choose to invest in more.
In honour of Fashion Revolution Week, we have created three special collections for your to shop responsibly. Within these collections you will discover brands who are creating clothes from dead stock, re-purposed and eco-friendly materials.
Garments made from dead-stock use left over materials from fashion houses that overestimated their needs, in most cases dead-stock would usually go to land fill. The brands in this collection have all rescued dead-stock materials to create new pieces, recycling unwanted textiles and ensuring nothing goes to waste.
Pieces made from eco-friendly materials are constructed of recycled or environmentally friendly materials such as vegan leather, Tencel recycled polyester or viscose. These materials help to reduce land fill waste or have a sustainable circular lifecycle.
Re-purposed materials are materials that started life as something else, they have either been up-cycled or remade into a new garment to give them a new lease of life to ensure they don't end up in land fill.
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