Juliette has always been interested in fashion but she reached a point in her life where she started to consider what she really wanted to achieve in life. For a long time, Juliette had wanted to create her own brand and finally one day she went for it. Juliette has always been incredibly passionate about ecological sustainability and so she wanted to ensure that her brand represented her values in the best possible way. Her goal was to create a French product that was made from quality, sustainable materials.

Juliette’s main message that she wishes to convey is ultimately for people to rethink the way they consume and to consider the environment before anything. She wants consumers to become increasingly aware of the impact their actions have on the environment. The product range is quite small as Juliette believes that all you really need in life are the basics. She designed a couple of shirts, hoodies, scarves and bags. “Simple items are the easiest to style which is why I adore them” - Juliette.

 One of the products’ stand-out features, however, is its signature rhino. When Juliette was asked why she chose this animal to represent her brand she explained how she wanted to have an animal that conveyed the importance of conservation. She explored all the species that were facing extinction and decided that the power portrayed by the symbol of a rhino not only aligned with her values but also reflected her mindset at the time. She was feeling strong and confident that she could help to make a change in the world in regards to promoting conscious consumerism.