Breast Cancer Awareness Month


At LDC we've come to build a community so close that we do end up sharing more personal stories between each other through design. Designer Golnaz Ashtiani shares her more personal story with us. 

“October is breast cancer awareness month. It is a matter that’s very close to my heart. Having lost two of my aunts to breast cancer, I wanted to run a campaign to spread awareness about how important it is for young women to be educated about breast cancer and the importance of self-check for early signs. For this year’s campaign I have selected one of my collaboration projects “Jekopin”

Jeko pin comes from the Korean term for nipple [jeot-Gogol-ji]. A collaboration between Ashtiani and EH London, artist and accessory designer Teaseok Kang  created Jeko pin cast taken directly from the body and transformed into a pair of 18k gold plated nipple shape Brooch. Coppafeel is a charity I have chosen to donate to.

Coppafeel, is the first breast cancer charity in the UK to create awareness amongst young people with the aim of instilling the knowledge and tools they need to get to know their bodies. I specially like their light hearted and fun ways to raise awareness and empowering women”.

Golnaz Ashtiani is giving away her Jeko Pin Brooch for 15% off online at LDC. 5% of the proceeds will go to Copafeel charity.

USE CODE: JEKO15 to receive your discount.

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