It wasn’t long ago that we left our beloved community for a summer break after closing down our Wimbledon pop up in July, but the wait is almost over and that nostalgic feeling of seeing all the designers again is encouraging the hard work behind the scenes. Either you’re already part of the Club, or just joined us, so here’s a glimpse of our Covent Garden London Fashion Week Brand Presentations + Concept Store’s grand opening on September 9th.
Over the two weeks, LDC is changing the retail game for LFW. This store will not represent your typical overcrowded, show off type of catwalk, but rather a place to find people you can truly connect with over the latest innovative fashion collections through customer tailored and immersive events and experiences. Walk in and have a one on one with our curated range of designers, and let them to tell their stories behind their own brands. A special selection of designers will allow you to dive head first behind their brand in our Brand Presentations Series.
From 6pm Tokkou will be kicking off the evening with their presentation, their designs giving a nod to Japanese culture with a contemporary twist, and Skylence mixing traditional Chinese identity and European femininity. The designers will take you on the journey that lead them to create their independent businesses, with a talk and an atypical catwalk, allowing you to appreciate the detail, quality and consciousness of sustainable independent brands. As we like to say at LDC, #FUCKFASTFASHION.
Receive an exclusive invite in our next mailer by signing up HERE. Across the evening expect to be rubbing shoulders with determined entrepreneurs and carefully selected influencers from our special sponsor, The Influencer Room. The Influence Room is a market-place platform connecting brands and ‘people of influence’. It is a contra economy which trades in mutual value allowing brands to engage with storytellers who are interested in what is on offer, not what the fee is. Our members are able to choose the products, campaigns and experiences they want to be involved in out of love, need or interest. As a result, they create authentic connections which generate pure advocacy.
Get ready for a DJ set and grab yourself a Lanqiue cocktail from 6pm. Get pampered at our beauty zone, snap a picture with our insta wall, and hang out with us and the Lone Design Club.