4 FAIR TRADE BRANDS THAT WILL MAKE YOU FEEL AS GOOD AS YOU LOOK
By Talitha Ward
With World Fair Trade Day fast approaching we want to shine a spotlight on a few of the Lone Design Club brands that put sustainability and transparency at the heart of their practices.
It seems as though sustainable and transparent brands are beginning to get the attention they deserve but many brands have been advocating for a fair and ethical fashion industry long before it found traction in the mainstream. We thought we would take a moment to celebrate some of our favourite LDC brands and everything that they stand for.
AMADEUS
Amaedeus was founded by Natalie Simond with the ambition of creating tailor-made jewellery that doesn’t compromise on style or sustainability. With an estimated 126 million tonnes of CO2 emitted each year by the gold industry, Amadeus only chooses fair trade gold. Their other materials consist of recycled silver, eco-friendly Asian pearls and either recycled or hand sourced fair trade gemstones. All of their jewellery elements are hand crafted in their London studio to maintain a hands-on approach throughout the entire process from sourcing to finishing. Our favorite items from Amadeus are the Sasha Gold Bangle with Lolite gemstones, the Nudo Gold Necklace and the Nudo Gold Short Scratch Ring.
CONTENT NOT FOUND
Content Not Found was born from Greta Gurfein’s frustration and despair at the lack of sustainable and ethical practices within the industry. She puts fair labour practices at the heart of her business, making continual efforts to create ethical jobs and stimulate the economy in a positive way. Her range is based on a circular model - designing her products with durability and extended use in mind as well as constructing them from biodegradable materials in such a way that they are easily recycled at the end of their time. Our LDC faves are the Backpack, the Tote and the Ultra Mini.
ASIME
Asime is a female-led fashion brand founded by London designers, Georgie Wordley and Jen Harkness. They work in close collaboration with Aunty’s Fashion Home in Ghana to be socially responsible, transparent and sustainable. Aunty employs three local women who work alongside herself and her daughter to produce Asime garments. The fairtrade agreement drawn up by Asime ensures all the seamstresses are paid a daily wage 5 times the Ghanaian minimum wage and 4 times the living wage. Asime is a well-loved LDC brand with their colourful, contemporary clothing crafted from thoughtfully sourced Ghanaian textiles. We especially love the Repurposed Denim Utility Jacket, Pink and Green Check Smock Top and Repurposed Denim Cargo Wrap Skirt.
BIRDSONG
Founded by Sophie Slater, Birdsong encourages women to dress in protest, to challenge the pace and practices of the fashion industry. Their collective of artisans is made up of skilled female artists, printmakers, seamstresses and painters who face barriers to employment in the UK. Birdsong’s bright colours, creative prints and natural fabrics make them a popular pick here at LDC. On our list this World Fair Trade Day is the Still I Rise tee, the Bone Print Midi Skirt and the Pink Reclaimed Bodice Dress.
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