Local Hero: Brighton’s Must-Visit Pop-Up Destination
Local Hero is brand new pop-up space in the heart of Brighton, bringing you a curated mix of innovative brands you won’t find on the high street. From fashion labels to lifestyle favourites, discover unique finds and shop the latest arrivals.
LOCAL HERO, CHURCHHILL SQUARE SHOPPING CENTRE, RUSSELL PL, BRIGHTON AND HOVE, BRIGHTON, BN1 2RG
Local Hero is Brighton’s revolving pop-up space – your go-to for discovering exciting fashion, lifestyle finds, and independent brands you won’t see on the high street. Located in the heart of the city’s shopping scene, this creative retail hub is all about what’s new, now, and next.
Powered by Lone Design Club and brought to you by Churchill Square, Local Hero brings together inspiring emerging brands in one buzzing space – from exclusive collections to standout independent labels. Drop by, explore what’s popping up, and shop the stories behind the brands.
Local Hero brings a new kind of shopping experience to Brighton – one that’s ever-changing, design-led, and all about discovery. Located in the heart of Churchill Square, this revolving pop-up destination is home to a carefully selected mix of independent brands. Think unique fashion, lifestyle finds, and conscious products you won’t find anywhere else on the high street. Each brand brings its own identity to the space, offering a standout shopping experience where no two visits are the same. Whether you’re looking to explore new designers or support small businesses doing things differently, Local Hero is the place to find something special.
Local Hero is Brighton’s first permanent revolving pop-up space and the brand line-up is always changing. From fashion to lifestyle, each brand takes over the space with their own energy, products, and point of view.
Kicking things off is ETERNA, the Brighton-born sister brand of OG Kicks. More than just a retail store, ETERNA is rooted in a powerful idea: movement makes life better. Their pop-up is packed with high-quality sneakers, activewear and essentials, curated to support everyday activity, whether you’re walking the dog or smashing your gym goals.
In residence for 3 months, now’s the perfect time to discover the brand in person. More exciting names are on the way – keep your eyes peeled for what’s coming next.
WHERE TO FIND US ►
We can't wait for you to shop, discover and learn all about the independent, sustainable brands we have to offer, as well as the immersive workshops and events that we know you will love. Make sure you RSVP by following the links or checking out our Events + Experiences page to not to miss out.
As we are a pop up, it can be hard to find us! Therefore, please make your way to the central esculators and you can find us across from Kiko and near Charity Super Mrkt!
See you there!
