ABOUT THE BRAND

Yoroshiku (reads: Yo ro shi ku) 4649 is a polite way to say “Nice to meet you” in Japanese. Yoroshiku 4649 is an independent brand based in London, making classic street wear with a hint of Japanese playfulness. Yoroshiku 4649 spreads love ethically by working with local manufacturers and creatives (photographer, musicians, magazines, event organisers etc) to support and be part of the community.

THE DESIGNER

Yoroshiku 4649 designer Yumi Sakaki has been a huge hip-hop fan for years. You can see the influence of the music genre throughout her work. She brings a new edge to streetwear as she combines elements of her Japanese heritage into her collections. Many of her designs feature a manga influence, and images of the ocean, which are very important in Japanese culture owing to it being one of the most proficient industries for centuries.