Genes is a long-lasting knitwear brand created and based in Lima, Peru. A brand that was born out of a love for versatility and visual experiences.
Meet the founder
As a conscious designer, Paula Maqueira aims to create timeless knitwear that can inspire people to select rather than accumulate and to promote responsible consumption.
Genes make pieces only with natural fibers to ensure their quality over time and to reduce impact on the environment.
Genes is reducing waste in its production processes. Each collection is limited to prevent overproduction. Most of the products are made using manual machines, which generate zero waste.