FEATURED IN THESE LDC STORES

Online

LOCATION

Peru

MAIN MANUFACTURING COUNTRIES

Peru

PRIMARY MATERIALS

100% natural fibres such as Pima cotton

THE DESIGNERS

Born out of more than 20 years of family tradition, cousins Carolina and Juan Miguel are the third generation working with knitwear and Peruvian materials. The brand was created with the aims to promote slow fashion and sustainability in the industry.

ABOUT THE BRAND

Genes, a knitwear fashion brand established in 2020 and proudly based in Lima, Peru, is committed to showcase the beauty of Peruvian artisanal craftsmanship through a sustainable approach.

Genes aims to offer long-lasting knit garments by using natural fibers to ensure high quality over time and to reduce impact on the environment.

Genes ensures their workers and producers are working in best conditions and are mentally healthy.

All pieces are made with a long life cycle in mind, to avoid them from ending up in landfills. Each collection is limitedly produced to prevent overproduction.