Fleet London came into being when the founder, for many years a finance guy, couldn’t source sensibly priced casual shirts made from quality lighter cotton and with pockets.
ABOUT THE BRAND
Fleet is a synonym for quick, and the company is based in Soho W1, close to the now almost completely built over Fleet river, which flows from the ponds of Hampstead and Highgate under Fleet St and into the Thames at Blackfriars. They have adopted the noble atlantic salmon for their logo, a fish that has started to re-appear in the Thames in the last few years for the first time since the 1830s, a clear signifier of the cleaning and rebirth of London’s river system.
We have created the LDC values in the form of our three symbols that explore the mindful, traceable and transparent processes and practices that our brands adhere to and stand for, to help you discover how the products are made and make conscious choices.
Fleet Londons cotton is responsibly and sustainably sourced in accordance with the Better Cotton Initiative. We do not use any plastic in our packaging.
