Deidei is built with the aim of making looking good, feeling good and doing something positive for the Earth mean the same thing.
Meet the founder
Designer, Hailea Crichton designs and develops all garments in house. Crichton consciously chooses fabrics and finishes that are part of a closed-loop system such as tencel and cupro.
Ethically Made in the UK
The brand focuses on producing locally to minimise the brand’s carbon footprint, with limited runs produced by a family-run factory.
Garments are made in the UK to reduce CO2 emissions.
Made in the UK by a small family-run factory means our people are taken care of and factory conditions are good.