Meet Chen Chen: Where Handmade Women's Attire meets Sustainable Elegance
Meet Chen Chen, the designer behind the exquisite and sustainable women's apparel brand Chenchen Studio. Every Garment is handmade in London, with thoughtfully sourced materials and recycled fabrics. Chen Chen is devoted to design unique patterns to create special attire for the classic woman.
If you're a conscious customer who is looking for a women's label which is feminine and classic, Chenchen Studio is the perfect place to start. Chenchen Studio is a London based label with the focus on designing and creating unique women's clothing with a touch of exquisiteness and delicacy. Chen Chen's passion for pattern cutting is portrayed on the special and unusual patterned handmade products. One of the designer's core aims is to create sustainable fashion in order to contribute positively to the environment. Chen Chen makes fashion with sustainably sourced materials such as recycled materials and hand-cut fabrics. Trust me, Chenchen Studio's unique products will be a great addition to your wardrobe!
What's something that makes your brand unique?
Chenchen Studio started establishing during my second year of university. I believe, being open-minded towards sharing my fun design ideas to others and putting the focus on the fun details of my garments make my brand unique. Studying fashion pattern cutting at London College of Fashion aid me to create special and unusual patterns for my garments. Each Chenchen Studio garment is handmade in London, sustainable, exquisite and delicate – the brand’s unique signature.
What is your bestselling style?
My best selling style would be the Shine wave jacket and skirt. However, I believe that every garment can represent our identity, and garments are people’s second skin. People choose garments based on their identity and personality. On the other hand, designer's identity is related to their design works too.
The same idea for the collection, through the movement of body or the different way to wear garment to show different style. And these two styles are related to my identity. One is more masculine, one is more feminine. There are two ways to show different identity through fashion. One way is that baggy and clean line silhouette through movement or changeable wearing way change to more fit silhouette. The other is that dark colour through movement and changeable warring way to show light colour details.
What are the ethical values your brand stands for?
Chen Chen Studio products are sustainable, made using recycled materials and handmade in the UK. The goal of our sustainable brand, is to create and sustain flourishing ecosystems and communities through its activity. We produce clothing in a sustainable way by using recycled materials and hand-cut fabrics.
What's one thing you're looking forward to in 2021?
There isn’t anything special I’m looking for in particular! At this moment, I’m enjoying making a new collection during the lockdown – follow my journey on Instagram and stay tuned!
We're sure that you are going to want to know more about this exciting brand so come and meet Chen Chen on Friday at 3pm where she will be going live on our Instagram to show us all the behind the scenes of her label and for a Q&A session.
Hope you enjoyed getting to know a bit more about Chen Chen as much as we did. But that's not all. We're telling more brands stories every day from the 13-28 Jan here and on our Instagram. Check out the full schedule of brands here.
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