Meet A Metal Story: Sustainable Jewellery with Sentimental Value
Meet Alizeh Mirza, the self taught jeweller who creates ethical fine jewellery handcrafted from recycled precious metals. A Metal Story aims to make fine jewellery accessible to every kind of woman whilst being environmentally conscious.
There are no doubts that fashion can be an enjoyable experience and a self-expression tool. In this scenario, A Metal Story is the perfect brand to start as the self-taught designer and founder Alizeh Mirza creates jewellery pieces for every kind of woman who wants to express her unique identity. Alizeh Mirza's impressive self-taught jewellery making skills will blow you away as she not only creates beautifully handcrafted fine accessories, but the items are likewise ethically and sustainably made. A Metal Story is London based and focuses on transforming precious recycled metals into handmade dainty jewellery. Each item is made with love and tells a different story, so delve into A Metal Story's collection and find a piece that will not only elevate your style but express your special identity.
What's something that makes your brand unique?
A Metal Story is a fine jewellery brand specialising in sterling silver and 9ct gold jewellery. I am a self taught jewellery with no professional training in jewellery making. Everything I know I have taught myself from watching videos and reading books. What makes the brand unique is that everything is made by me. All production is done in house. I work with good quality materials with an affordable price point. I want every woman to be able to enjoy and express themselves with jewellery.
What is your bestselling style?
Best styling style is the dainty stacking rings which are great for daily wear. The tiny pearl hoops have also been really popular which are made of ethically sourced freshwater pearls. And lastly all things initial and personalised do really well.
What are the ethical values your brand stands for?
I believe fashion shouldn't come at the expensive of our planet. I used recycled metals to make my jewellery. There is very minimal to zero wastage with all scrap being recycled and reused. All our packaging is also made from recycled materials and is plastic free.
What's one thing you're looking forward to in 2021?
In 2021 I'm looking to expand my business and doing more in store pop ups with LDC. I look forward to meeting my customers in person and building connections not just online but offline as well.
We're sure that you are going to want to know more about this exciting brand so come and meet Alizeh Mirza on Tuesday 26th January at 3pm where she will be going live on our Instagram to show us all the behind the scenes of A Metal Story and for a Q&A session
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