Sustainable fashion is ever-evolving in the industry and is at the forefront of what we stand for at LDC. This season we have introduced some amazing new international brands to the club- all of which have an innovative approach to sustainability, using different materials and fabrics from across the world. Sevda, Big Horn, Thread and Tonic and The Letter all create the perfect piece to invest in for your wardrobe.
Who are Sevda?
Our new international brand Sevda are a sustainable fashion accessory brand who bring together elegant modern beauty and sustainability within each of their products.
The brands 3 main principles are conscious design, high artisan quality and responsible sourcing. From scarves to bags, all their products are driven by the United Nations' Sustainable Development Goal 12: Responsible Consumption and Production, motivating us profoundly to set the highest standards across our supply chain. Sevda ensure they design their products with a sense of timelessness and the longevity in mind with the quality of manufacture, whilst being completely transparent to their customer.
Sevda products combine the classy, fashion-forward London designs with truly “Made in Italy” products, using only the highest quality with traditional hand crafted techniques, along with bespoke hardware for leather handbags made with solid brass with a touch of gold, in Italy.
Who are Big Horn?
Big Horn are a unisex, sustainable sunglasses brand based in Hong Kong, the vision of the brand is 'designed for you, designed for people'.
The eyewear has a combination of western design concepts and skills, combined with Chinese culture. The brand merges the importance of the environment whilst also still recognising that we live in a trend driven society and people want newness in their wardrobe.
So, designer, Kevin Ching, decided that all sunglasses in Big Horn's collections are to be made of 100% sustainable, bio-degradable or recycled materials. The designer says that 'Gen Z is one of our main target customers and they are our future. If they love what we are doing and understand about sustainability, ethics, and our social responsibility, they will follow and create same atmosphere to make the same philosophy.'