#FrowFever, What to wear to the AW21 shows
By Allana Allen, LDC Brand Curator
An LDC Guide to Front Row Dressing.
For some, February is the busiest month of the year as the fashion industry celebrates the world's most renowned fashion houses and spotlights a collection of new, exciting and emerging designers. Fashion shows as we know them are gone, and in their place emerges the new era of fashion week, focusing on making the spectacular digital and bringing it into our own homes.
The industry has had to rethink the ways in which it can connect consumers with their favourite brands; and from this we witnessed the rise of digital runways with major labels such as Burberry, Celine, Gucci and Louis Vuitton premiering their new collections on the small screen.
While we all miss watching carefully clothed celebrities air kiss for the cameras outside the runway, now we all get to sit front- row at some of the most exclusive fashion shows. However, just because we will all be watching from the comfort of our homes, it does not mean that the fun should stop. After all, the best part of attending these shows was getting to dress up.
If you’ve been on Tik Tok recently, you might’ve seen a number of creators putting together their best Front- Row- worthy looks, as though they were actually at a VIP Haute Couture show. So, as London Fashion week kicks off on the 19th of February and you might be missing getting dressed up, Lone Design Club is here to help you to put together some sustainable killer ‘frow’ looks in theme with some major fashion houses that you can rock whilst watching their shows, (even if it’s from the sofa).
CHANEL
Staying true to Chanel’s preppy aesthetic, rooted in timeless cardigans and tweed; why not pair our Valentina Royal Lilac Blazer by Aggi with your favourite pair of slacks and our Chloé Noir Royal Loafers by Pete Sorensen for that smart yet fashionable look.
Or why not try our Punk Tailored Jacket and Punk Pleated Kilt Shorts two-piece set from Velasquez with our pearl hoops from A Metal Story, to give your wardrobe some major Clueless vibes.
PRADA
When you think of feminine streetwear, you think Prada. Playing with the boundaries of 90’s and 00’s fashion, here at LDC we’ve got what you need to bring streetstyle to life. Pair our Double Trousers by Chen Chen studio with our Rococo Bustier Bralette from Aurore Lingerie for some femininity with a twist.
Or, up the dramatics with our Bolero Dress by Paula Nadal with some chunky shoes by HH The Brand and a silver chain by Meberr Studio to give you that grungy edge.
GUCCI
Some may argue that the 70s were the golden age of fashion, from Hippies to Disco and Rock & Roll; who wouldn’t want to travel back in time! With a combination of 70s inspired style and current gender fluid expressions, Gucci has been pushing the boundaries of fashion.
Recreate some of your favourite floral prints with our Natalie Dress by Sarvin, or our Opera Oversized Puffer from No Wallflower Project. Bring some retro colours to life with our Anais Trousers from Sabinna and our Asymmetric Jumper from Graciela Huam; pair these with some Essen Sandals for that perfect vintage look.
JAQUEMUS
Jacquemus is known for its nude tones and unconventional shapes and fabrics, so the next time you’re sitting Front row at one of his shows, or on your sofa watching, here are some outfit ideas that you can put together to channel your inner French style: Pair our Deconstructed Blazer and Mini Skirt from Underage with some Beige Sandals from Ganor Dominic and you’ll be turning heads this spring.
Accessorize with our chunky Teresa Chain from Sabrina Facchetti and Spontaneous Computer Glasses by Supernormal People to really bring this look together.
Here at LDC, we’re looking forward to launching our very own Fashion Film this February, where we will be spotlighting the best in up and coming, independent and sustainable fashion brands. Be sure to follow LDC on all social media platforms and tune in this Friday the 19th for the World premiere; and click here to find some more information on how you can join the club.
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