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MFW Behind the Brand with Ashtiani

MFW Behind the Brand with Ashtiani


Regular price £0.00 Sale


Saturday 21st September // @ 4 - 6PM

Via dell'Orso, Milano, Lombardia, 20121


Meet the designer behind the brand of Ashtiani, learn about the thought process behind the designs and what influences her.

The 'Behind the Brand' Experience is an opportunity to delve into the backstory behind the brand. Understand what influences the designer's vision, how they created the brand and discover the new collection.

Enjoy drinks and discovering new designers that you won't find anywhere else.

Golnaz Ashtiani, established her eponymous label in 2011, she trained at London College of Fashion and was awarded TFI Best New Labels for her debut AW11 collection.

Ashtiani’s work can best be described as a modernistic and clean-cut take on feminine and futuristic designs combined with classic sport-luxe influences to create modern and playful looks. Ashtiani’s signature use of colour is expertly utilised each season.

Golnaz designs with an urban cool girl in mind; one who is confident and sophisticated and able to reflect her personality through her fresh, unique style...

Meet Golnaz, and discover the brand for yourself as she walks you through the collection, all whilst sipping on drinks of course!


What to expect:

4pm: Drinks, typical Milanese Happy Hour!

4.30pm: Introduction to the designer from LDC and presentation from the brand

5pm: Meet the designer, discover the product + enjoy drinks and mingling!


lone design club values

This product adheres to our Lone Design Club values, promoting and supporting ethical, sustainable and conscious fashion. Thank you for supporting independent designers.

➥Find out more about our LDC values here.


+ Within the UK: Free shipping on all orders over £75. Orders under £75 within the UK have a flat £5 shipping rate.

+ All international shipping (outside the UK) has a £15 flat rate

+ We have a 14 day return policy upon receipt. Free returns on all orders within the UK.

➥Our full shipping + returns policy is available here.

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