LDC Masterclass: How to take your brand global
Key details:Date: Monday 8th July, 2019
Location: 49 South Molton Street, Mayfair, W1K 5LA
As Lone Design Club goes international with stores opening in Milan for September and Shanghai for October, any brand looking to get on board for these stores must attend this Masterclass. You must know the ins and outs of selling abroad to come with us around the world.
Featuring Lucy Haine, of the Department for International Trade. Lucy has all the tips and tricks for what brands need to do to sell internationally. Have you considered breaking into the international market and selling your brand in other countries? This talk will give you the tools needed to do just that!
More than ever before young fashion brands are securing their first wholesale orders from overseas stockists. In a globalised world having a proactive approach to exporting will give you a competitive advantage.
Having a good understanding of markets, pricing, cultural approach to doing business through to ensuring your products meet local regulations will all save you time and investment. Therefore, making it easier for you to capitalise on opportunities when they arise.
Let’s get proactive about internationalising your business and start to build a long-term strategy.
This events talk will focus on how to take your business international and maintain long term growth.
Are you ready?
Things to think about before taking the next steps to international, looking at your internal business processes, to ensure all elements are ready to support the next stage of growth.
Going international - how to plan your strategy
How to plan which markets to approach and when, what is the best route to market and why your route will not be the same for all markets.
Considering your product suitability and tailoring your marketing messaging to meet the new market needs.
How to maintain and continue to grow internationally
Creating a long-term business plan, do you need investment, what is your end goal?
Where to get further support
Who is the event for?
Fashion, lifestyle businesses that have trading history of 6 months or more. This event is about practical advice to get your hands dirty to put into action right away, tools and tips we give you to make it happen.
What to expect:
6pm: Doors open, grab a drink
6.30pm: Introduction by LDC founder Rebecca Morter on international plans and speakers discussing international markets, especially China.
6.45pm: Lucy Haine from DIT to speak
7.05pm: Second speaker
About the Department for International Trade
The UK’s Department for International Trade (DIT) has overall responsibility for promoting UK trade across the world and attracting foreign investment to our economy. They are a specialised government body with responsibility for negotiating international trade policy, supporting business, as well as delivering an outward-looking trade diplomacy strategy.