LDC SPORT - Mayfair, London, UK Concept Store

Lone Design Club Wimbledon

Across the first three weeks of July we’ll be popping up on South Molton Street for a specialized concept store bringing the Wimbledon Tennis Tournament to Mayfair, Central London. The store will feature independent fashion, lifestyle and beauty brands, each with their own individual story to tell.

Dates: 1 - 21 July

Hours: 10am - 7pm Daily 

Address: 49 South Molton Street, Mayfair, W1K 5LA


Bringing the Wimbledon Tennis Tournament to central London, Lone Design Club is pitching up in 49 South Molton Street across the official Tennis Tournament dates. LDC opens its first ever SPORT Store featuring and exclusive curation of luxury athleisure and innovative, technical fabric clothing and accessories. Watch the tennis in store as we stream all major matches and join us for our daily in store sporting experiences.

Uniting the best up & coming brands utilising future forward fabrics, technical materials + cutting edge contemporary activewear. Join us for in store daily immersive experiences, watch the game on our big screen and join us for a series of BOOTCAMP classes, as well as our regular meet the maker experiences. Discover the brands and the meaning behind LDC as we look towards sports to empower women.

Also in store, we offer private shopping experiences and an evening to recognise the women making waves in sport.

Expect a glimpse BTS into the most exciting new wave of 20+ independent fashion, accessories & lifestyle labels under one co-curated roof, be the first to discover unique + one-of-a-kind product before anyone else!

Uncover a world of original and impactful design, discover the designers unique stories, how they create their collections, what inspires them + be part of Lone Design Club's new retail experience.



One of a kind products from 20+ of the most exciting independent fashion, accessories and lifestyle brands innovating the Activewear industry.

Discover designers with a transparent and ethical focus

Meet the designers in-store daily and hear the stories behind the brands

Join a series of LDC events and experiences in-store daily

New immersive retail experience



Date + Time


Learn More

1 July, 6-9p LDC SPORT: Opening Night Celebration RSVP
3 July, 5:30-7:30p NOTWICS x LDC: The Future of Retail RSVP

4 July, 10:30a-12:30p

LDC BOOTCAMP: Fitness in the Park

More Info

10 July, 10:30a-12:30p

LDC BOOTCAMP: Pilates on the Common

More Info

11 July, 6-9p WOMEN in SupPORT: Empowering Female Athletes More Info
12 July, 6-9p LDC Sport: Part II Celebration RSVP
13 July, 10:30a-12:30p LDC Bootcamp: The Running Club More Info
14 July, 12-5p Wimbledon Tournament Finals Live Stream TBC

Personal Shopping Appointments can be booked here

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Are you an independent fashion, beauty or lifestyle brand and interested in selling in our Wimbledon store? Please reach out to us here