Lungu Lungu translates to “alternate route”. It encompasses the concept of stepping away from the beaten path of fast fashion, and embarking on the route less traveled.
Lungu Lungu is committed to the slow fashion movement, which is embodied by small-scale production, hand-made products, and limited edition pieces.
This vibrant, innovative collection of women’s designs was created with Ghana’s compromised textile industry in mind as foreign textile companies infiltrating the market have caused damage to local manufacturers for decades.
Lungu Lungu is an opportunity to share the colours of Africa with the rest of the world while supporting Ghana’s local industry in a socially responsible way. Foreign textile companies infiltrating the market have caused damage to local manufacturers for decades.
Founder - Gloria Rodriguez
Spanish born and UK based Gloria studied International Business in the University of Derby and later moved to Manchester to study an MA in Fashion Innovation, where she developed a strong interest in ethical and sustainable fashion.
Gloria traveled to the West African nation and became mesmerized by the intense colours, the hypnotizing patterns. With a background in fashion and a keen awareness of socially responsible, sustainable economy, further research into the local textile industry uncovered it’s history of rapid declination. Recognizing the unique beauty of the indigenous prints paired with the conundrum of the dwindling textile industry, Gloria created Lungu Lungu. She spent days meeting locals, visiting markets, learning about the needs of the local industry and creating the most suitable production team for Lungu Lungu, by giving jobs and development opportunities to women and men in Accra.
Explore The Collection
** Coming Soon **