Jewel Tree

A luxurious extension and reflection of their lifestyle – pioneering creations that are destined to be modern classics.

Established by designer & creative director Deborah Vani Zama in 2016, Jewel Tree London is a Notting Hill based premium jewellery brand that creates strikingly beautiful contemporary pieces in a range of semi-precious stones and refined metals.
Inspired by architectural designs, materials and forms, Jewel Tree London’s creations are timeless, elegant and highly directional. The designs call to those who love bold, sculptural pieces that play with traditional notions of gender conformity, allowing for a light-hearted duality.
Designed for the self-aware, elegant, independent person who is passionate about embracing the future. 

Founder - Deborah Vani Zama

Born in the North-East of India, designer & creative director Deborah Vani Zama studied Industrial Design, specialising in Furniture Design at the National Institute of Design. It was here that she had the opportunity to immerse herself in multiple creative disciplines, experimenting with structures and sculpture and winning the De Beers Jewellery Design Award, whilst still a student.

“Jewel Tree London is an extension of my spirit. My backgrounds in furniture & architectural design and love for simplicity have naturally manifested themselves in my jewellery designs. My production team craft with absolute love, quality and care - ethicality and sustainability are incredibly important to me from both a luxury brand aspect as well as at a personal level. Who is the Jewel Tree London woman? Self-aware, elegant, independent and passionate about embracing the future.”

Explore The Collection