Be Snazzy

London-based accessories brand that celebrates cultural diversity, tradition and artisan craftsmanship.

Born out of the boho-style curated shop first launched by Stefani Thrasyvoulou back in 2013, the brand snazzy is now the statement accessory brand for the free-spirited seekers of things hand-stitched with love.


Stefani, Be Snazzy at Lone Design CubStefani Thrasyvoulou  - Founder

Born and raised on the island of Cyprus, Stefani is a Mediterranean at heart but wanderlust-er in spirit. With her family based in the Middle East for many years, it wasn't long before she discovered she had a profound interest for Eastern cultures. Being rased in such a small place, Stefani felt constrained by everything growing up, including the so-called "fashion norms" and "trends". She moved to London in 2006 and found her true home; a nomad's place where anyone can be anyone. 

In 2015 Stefani was introduced to a tiny workshop in India where women artisans handstitched beautiful embroidered bags using vintage embroidery from the Banjara tribe. This lead to the birth of Snazzy and the subsequent brand which now employs 4 different workshops for its range of bags, jackets, and statement accessories. Snazzy believes in only making stand-out products for stand-out individuals.

Explore The Collection