Asmuss was born from two sister's passion to create clothing that is well designed, looks great, works well in any situation & is ethically produced.
Founders - Clare and Fiona
Sisters Clare and Fiona from New Zealand worked on developing Asmuss around their passions and strengths.
Clare has worked in the fashion industry for many years and has a background in both fashion design and textile science, plus trained and worked as a chef and ski instructor.
Fiona has a background in commercial aviation which means she has travelled extensively for both work and enjoyment.
Using these skills and experiences they have created a fashion label which looks great on and functions in multiple situations, whether hiking the Milford track, walking the lanes of Venice or drinking a Tokaji in Budapest. The sisters collaborated their strengths to create Asmuss.