London, UK - August and Sept 2020
Biodegradable cellulose acetate
Goda Narijauskaite, the creative mind behind Supernormal People, has always wanted to design sunglasses and eyewear.
Supernormal People is an independent, women owned sunglasses brand. Inspired by the idea that a single accessory can make a statement about one's character or mood. In times of diversity promotion they want to bring more bold decisions to the world of safe eyewear choices. Combining modern designs and time tested technologies allows us to offer high quality and long lasting eyewear for a fair price. The brand uses oil-free, bioplastic material, known as cellulose acetate. Made from processed wood pulp, it’s durable, lightweight and flexible. It is also hypoallergenic, biodegradable and comes from a renewable resource.
We have created the LDC values in the form of our three symbols that explore the mindful, traceable and transparent processes and practices that our brands adhere to and stand for, to help you discover how the products are made and make conscious choices.
Book to shop 1-1 with the Designer. Have specific questions on their products or want to see it up close and personal? Who better than the Designer to talk you through the product, after all, they created it! Learn about sizing, materials, fit and how each product is made with a personal shopping session with the face behind the brand.