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John is the founder of Pala Eyewear, a brand built on keeping our impact on the planet low, and our impact on people high. The journey, from a seed of an idea many years ago to create a brand that would give back has been a long and winding one, but with the greatest reward. When you invest in the Pala Eyewear brand, you not only receive a beautiful pair of sunglasses you also take a stand against fast fashion, make a better choice for the planet and have real lasting impact on the lives of others.
ABOUT THE BRAND
Pala Eyewear is on a mission to put an end to poverty, to protect the planet and to enable all people to enjoy peace and prosperity. It’s easy to say, but much harder to put into practice. They've started by putting this mission at the heart of everything they do. From the products they make to the materials they use, the business practices they employ and the partners they select to work with, they're working hard to walk the talk.
We have created the LDC values in the form of our three symbols that explore the mindful, traceable and transparent processes and practices that our brands adhere to and stand for, to help you discover how the products are made and make conscious choices.