THE DESIGNER

Aurore was created in London in 2018 by Alexandra Di Nella, an ex MBB consultant in the top tier firm. Alex brought her passion for creating sophisticated lingerie and sustainability together. Alex is focusing her attention on ethical production in every detail from sourcing materials personally to packaging.

ABOUT THE BRAND

Aurore is a contemporary lingerie brand based in London specialising in high-quality handmade lingerie. They focus on sustainability, environmental ethics, and innovative practices that deliver a luxury experience without sacrificing social responsibility.

Inspired by women who are powerful, chic, and who celebrate their femininity and sensuality, who value their body, they explore the notions of desire and tasteful provocation, all while maintaining the focus on comfort in wear and transformational nature of our pieces.

Aurore Lingerie draw inspiration from the 90s style, bringing in the unconventional colour palette of lace, tulle, and silk.
Their consumers are environmentally conscious and driven to change the world to be a better place.

Aurore Lingerie only use already available materials and often source from excess stock from the European and (occasionally) Japanese market.
Packaging is recyclable or reusable materials - tags are from recycled paper, strings are from cotton, the outer packaging is reusable, and goods in the warehouse in Hamburg  are stored in recycled bags

Aurore Lingerie do not overproduce and support the “less & better” approach to apparel production and purchasing. They are committed to making every piece as ethically and environmentally as possible, and preserving specialist skills that have been passed down through generations. Keeping their carbon footprint and stock levels to a minimum, by working with small, highly skilled ateliers in the Portugal, Italy and Russia

Aurore Lingerie avoid certain markets known for the abuse of child labor rights, female or workers rights. All their products are strictly handmade, paying more attention to the quality of pieces and comfort of people that work with us. Designed by women for women, they work in equal partnership with specialist female-run ateliers.