Alosh London is a contemporary fair fashion and lifestyle brand, constructed around the concept of spreading positivity through clothing.
Based in London, the brand uses the psychology of colour and name to evoke positive feeling in the wearer.
Designs are effortless, glamorous, whilst playful and vivaciously stylish. Garments are designed and manufactured in London to reduce carbon footprint, monitor quality and for honest work and pay. The brand is easily recognisable with its use of bright colour that gives your wardrobe a breath of fresh air and a boost.
The designer, Shola Ajayi is a British born, Nigerian descent designer based in London. Shola launched Alosh London to reflect her larger than life personality. After being asked by friends and acquittances often what her secret was to her exuberant personality. she decided to share herself through her designs. 'Alosh' is Shola spelt backwards.